Q4 2020 Performance of Top Virtual Fitness Apps in Brazil

The final quarter of 2020 saw interesting trends in the virtual fitness app space in Brazil. Sensor Tower's data provides us with insights into the performance of the top applications in this category. Here's how they fared.

Strava: Run, Bike, Hike saw a gradual decrease in weekly downloads from 71K in late September to 42K in late December, while weekly active users peaked at 1.15M in the final week of December. The app's revenue trended downwards from $39K to $29K over the quarter.

Freeletics: Workouts & Fitness experienced fluctuations in downloads, with a peak of 11K in late October and a significant rise to nearly 15K in the last week of December. Weekly active users saw a growth from 64K to 76K in the same period, while revenue saw an uptick from $7K to $9K by year-end.

Queima Diária - Treino em Casa maintained a fairly consistent download rate, ranging between 13K and 23K, with a spike to 18K in mid-November. Active users saw a notable increase from 182K to 230K by the end of December, and revenue also saw a rise, ending the quarter at $5K.

Asana Rebel: Get in Shape had a varied quarter with downloads starting at 23K, dipping to around 3K in November, and then surging to 20K in the last week of December. Weekly active users followed a similar pattern, bottoming out at 13K in early December before climbing to 48K. Revenue also increased notably from $2K to over $10K in the final week of the quarter.

Lastly, 30 Day Fitness - Home Workout downloads fluctuated throughout the quarter, with a remarkable jump to 46K in the last week. Active users more than doubled from 30K to 79K in the same timeframe, while revenue remained relatively stable, ending at around $3K.

Sensor Tower's data highlights the dynamic nature of the virtual fitness app market in Brazil, with varying degrees of engagement and revenue across different platforms. For more detailed insights, Sensor Tower provides comprehensive data and analysis.